Integrated Strategic Change and What it Can Do For You
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Organizational development experts define the concept of integrated strategic change (ISC) as a comprehensive OD intervention that examines how plan change that can add value to strategic management.

The integrative piece looks at a synthesis of business strategies and organizational systems responding together to external and/or internal disruptions. This strategic change plan then would help members manage the transition from current status and organizational designs to a desired future strategic orientation. The simultaneity of strategy and organizational design is the essence of the integrated change plan. ISC is one of the newer concepts in the OD repertoire.

ISC can be either radical or gradual in its systemic realignment between the environment and the businesses strategy. It has a results-focus while simultaneously examining processes, structure and strategies. It is concerned with the implementation, transition states, and human resources and not just the conceptual plan.

It looks simultaneously at strategy, operations and tactics; and both planning and execution. ISC considers three-time states: the present, the transition, and the desirable future. It goes beyond the isolated, rational analysis of traditional strategic planning to include human factors, culture and environment in the implementation phase. It is a highly participative process as opposed to traditional strategic change planning which typically resides in a small staff sell at the highest echelon in the executive branch of the organization.

 

Street Marketing – Flyers Taking To The Streets
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Standing out from the crowd is getting harder in our world of hyper media coverage. We are exposed to so much information, on TVs, Laptops, Smartphones, iPods, Tablets and on screens mounted in public places and buses, that getting anyone to notice a particular message is becoming ever more difficult and expensive. Marketing and advertising agencies are having to become ever more creative in the way they try to reach through the tidal wave of imagery we are exposed to in order to be the ones that excite and motivate us with their brands and products.

One of the most innovative solutions to emerge in recent years is street marketing. This inexpensive and very personal way of letting people know about a product or event simply ignores the competition of our multi-media world and, as the name suggests, takes the message directly to customers on the street.

Traditional marketing works on the basis of exposing as large an audience as possible to the message in the hope that a sufficient proportion of that audience will become customers and so generate a profit. Street marketing doesn’t have the same reach in terms of the number of people who will get to see and hear the message, but the more personal delivery is aimed at generating a greater degree of interest from the those that hear it. It is also much cheaper than media advertising, so you can do a lot of street marketing on a smaller budget and still see a profit from lower overall sales. So what exactly does it involve?

Quite simply, the marketing drive is based around flyer printing. The flyer can be as simple or sophisticated as the advertiser feels appropriate, but the key is how and when it is delivered to the target audience. Once the flyers are printed they are taken by groups of marketers to the streets of a town or city, or among the crowds at an event, who then hand out the flyers to as many people as they can. The marketers may attract attention with performances and entertainments to get noticed in whatever way they can, so long as they manage to hand out as many flyers as possible and get the advertisers message across.

With careful planning and precise targeting the method can be surprisingly effective, but choosing the right venue at the right time to promote a particular item is crucial. The aim is to select busy areas and have a relevant message, e.g. if a store in a shopping center has a promotion to advertise, then the best tactic would be to send out a marketing team with flyers in and around that center on a busy Saturday. That way you would have a weekend crowd to hand out the flyers to who could come straight to the store while their interest is still high. Similarly, if a music website wanted to promote their downloads, they could distribute flyers outside a major pop concert offering a free download of that particular act as a sign up incentive. As the crowd left the concert, still high from the atmosphere and music, they could be highly receptive to such an offer at that time.

This degree of focus and immediacy gives street marketing its value. A particular campaign may not reach the millions available to the mass media, but it can reach thousands in a much more focused and personalized way, and so convert a higher proportion of prospects much more economically. For smaller businesses that don’t have the budgets of the major companies, please check this site yourbusinesscoachingclub.com, it can prove to be the best marketing money they will ever spend.

Are You Ready to Master Small Business Coaching?
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If you work as a coach who specializes in small business coaching, you can have a powerful impact when helping clients who are eager to learn how to manage issues, maintain prosperity and improve confidence.

Because you’ll often work side-by-side with people from different backgrounds and segments of corporate culture, it’s essential to consistently practice self-reflection, so you can gauge pinpoint areas for improvement, as well as notice where you’ve made great progress.

Differences Between Being a Coach and Consultant

Sometimes, if a client has not worked with a coach before, he or she may not be fully aware of how much you can help, and in what ways. A corporate consultant is usually hired before a particular task, such as a new marketing campaign, or efforts to take the company in a different direction. In contrast, small business coaching allows you to be by a client’s side in both good times and bad, and not only recruited for specific, time-sensitive purpose.

During the course of your work, you’ll highlight strengths, point out weaknesses and often push clients to move beyond their comfort zones and remain accountable for the ultimate success of a company venture. It’s important to keep the differences between your services and those of a consultant in mind in case a potential client wants a clear answer about why they should seek out your services, instead of just relying on someone who may already be a part of their team.

Giving Advice in an Authoritative Way

In order to be a successful coach, you have to learn how to dispense helpful tips without being uncertain. You’ll undoubtedly encounter clients who work in fields that are entirely unfamiliar to you, but that shouldn’t be a source of stress. Clients depend on you to help them learn better ways to run their company, but that doesn’t mean you have to be an expert about particular industries.

Generally, truly valuable information will be worthwhile to people in any field of work. During small business coaching sessions, you’ll be more able to excel when you can portray yourself as a person who possesses knowledge that clients simply can’t pass up.

Develop competency by perpetually improving your skills and learning to view obstacles not as a reason to be discouraged, but an opportunity to strengthen your abilities.

By keeping the suggestions above in mind, you’ll be on your way to securing a promising future in the small business coaching world, and enjoying a full client roster throughout every stage of your career.